Positive Social Norms
The SRSLY Manchester Coalition kicked off the positive social norm campaign in 2015 titled “MOST Teens Don’t Use”. This campaign celebrates teens that are making healthy choices when it comes to marijuana, alcohol, and tobacco use.
The 2016 positive social norms campaign will run through the end of the current school year and will feature local statistics from the 2016 Michigan Profiles for Healthy Youth Survey regarding prescription drug abuse/misuse, marijuana, alcohol, and tobacco. In May, students will be encouraged to complete an online survey to evaluate the effectiveness of the campaign. The survey will be anonymous and confidential.
If you are curious about the effectiveness of this campaign you can take a look at the campaign evaluation survey results. (CLICK HERE).
Project Sticker Shock
Most kids in Manchester make healthy choices, and stay substance-free throughout middle and high school. But that’s not always how it seems. In fact, even though most Manchester teens don’t use drugs or alcohol, many assume “everyone is doing it.” More than half of teens in Manchester overestimate the number of kids their age that use drugs or alcohol.
The goal of SRSLY’s positive social norms campaign is to correct the misperception that “everyone” is doing it. Positive social norms showcase all the great things about Manchester teens, and reinforce the good decisions they’re making. Like the fact that 7 out of 10 Manchester teens say its’ wrong for their peers to use alcohol and marijuana and 3 out of 4 have never used marijuana.
See? Everyone’s not doing it.